Create eye-catching retail windows, lookbook, and POS for Topman's Autumn/Winter collection to attract press and customer attention and highlight the season's must-have pieces, trends, and styles.
Solution
Launch a 360° marketing campaign for a thoughtfully curated Autumn/Winter collection. The campaign showcased versatile, season-appropriate outfits that captured the essence of the cooler months, featuring warm, cosy clothing and adaptable pieces suitable for various occasions throughout Autumn and Winter.
Challenges
Managing the tight schedule of photographing an extensive collection was a major challenge. I streamlined the process by setting up a central location with pre-designed sets. This approach maximised productivity and minimised downtime.
Outcomes
The campaign inspired and comprehensively presented the press with Topman's Autumn/Winter collection, sparking high interest and generating numerous requests for additional content. The campaign translated into a surge in online media coverage, expanded Topman's reach into new publications, and drove a 55% increase in sales compared to the previous year.
