Pitching campaign creative to a Spoke menswear brand to promote their new Spring Enduro collection.
Solution
AI was used to create the concept for the photo shoot. The shoot focused on bright colours and products against the clean white background of the rooftops of the Getty Gallery in LA. The models performed Pakour on the rooftops to show the fantastic movement and durability of the Enduro fabric.
Challenges
As this was AI-generated, the main challenge was achieving consistency and realism across the models. The AI struggles with the faces, but all the movements and compositions are realistic.
Outcomes
The creative was received with enthusiasm, but due to budget constraints, America was ruled out. However, the same art direction was followed using a rooftop in the UK.
