The task was to craft an engaging festive narrative to showcase Arcadia's Christmas merchandise, from cosy coats to festive onesies, targeting festive shoppers.
Solution
The campaign visuals feature thoughtfully placed decorations, balancing a playful yet sophisticated festive feel. The storyline follows friends hanging out together for seasonal celebrations, evoking a warm, aspirational feel that aligns with the audience's Christmas spirit.
Challenges
The main challenge was striking the right tone to feature novelty items within an integrated 360-degree campaign. Careful planning was required to highlight the products' unique, fun aspects while ensuring they fit cohesively within the broader campaign message.
Outcomes
The festive campaign's narrative and visuals resonated strongly with consumers, achieving a 7% year-over-year increase in average order value. Email sign-ups rose by 4%, and engagement across social channels surged, underscoring the campaign's broad reach and impact.
